Google wanted to demonstrate the value of using Google Ads to advertise online – to convince a sceptical audience that it was the best partner to help them succeed on the web.
We created a high-value pop-up book which featured a series of interactive infographics the audience could play with and enjoy referring to, again and again. We also developed a supporting parallax infographic. In the first week Google got three new deals, and after week two its sales pipeline was 6 x the campaign investment.
ServicesDesign, Direct Marketing, Illustration, Paper MechanicsYear2013AwardDirect Response Marketing, BMA B2 Awards 2014, Integrated MarComms Programs, BMA B2 Awards 2014
